The publishers of a German magazine that ran an “interview” with Michael Schumacher generated by artificial intelligence have sacked the editor and apologised to the family of the Formula One legend.
The seven-times F1 world champion, 54, has not been seen in public since December 2013 when he suffered a serious brain injury in a skiing accident in the French Alps.
His family said this week that they were planning legal action against Die Aktuelle, a weekly magazine owned by Funke media group.
“This tasteless and misleading article should never have appeared,” said Funke managing director Bianca Pohlmann. “It in no way meets the standards of journalism that we and our readers expect from a publisher like Funke.”
“As a result of the publication of this article, immediate personnel consequences will be drawn. Die Aktuelle editor-in-chief Anne Hoffmann, who has held journalistic responsibility for the paper since 2009, will be relieved of her duties as of today.”
The latest edition of Die Aktuelle ran a front cover with a picture of a smiling Schumacher and the headline promising “Michael Schumacher, the first interview”. The strapline added: “it sounded deceptively real”. Inside, it emerged the quotes had been produced by AI.
Schumacher’s family maintains strict privacy about the former driver’s condition, with access limited to those closest to him.
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“We live together at home. We do therapy. We do everything we can to make Michael better and to make sure he’s comfortable, and to simply make him feel our family, our bond,” said his wife, Corinna, in a 2021 Netflix documentary. “We’re trying to carry on as a family, the way Michael liked it and still does. And we are getting on with our lives.”